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How to White Label Astra?

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Want to personalize the Astra theme’s backend to reflect your own brand identity? Then, white labeling feature in Astra will help you.

This is a premium feature available with the Astra Pro Addon plugin. To use these Pro features, you need to have the Astra theme along with the Astra Pro Addon installed on your website.

This guide will walk you through the steps of transforming the Astra backend with your branding for a more professional touch.

What is White Label branding?

White-label Branding is the ability to rename and present a product or a plugin as your own. This helps you hide the actual identity of the theme and plugins used and lets you use your brand name instead. Make a note that, you cannot change the folder name.

Astra Pro comes with an option for white-label branding. You can change almost every field to prove that the product is yours and you are the whole and sole developer who has worked on a website.

In order to edit the Astra Pro white label settings, you will need to click on the “Astra” option on your WordPress Dashboard, then click the settings option under the White label and add all necessary details in the fields given.

Following is an image of how you can fill in the details:

Once you fill in the details, click the Save button to save your settings.


If you have installed the Starter Templates plugin or Astra Premium Sites plugin (available with Astra Essential Toolkit or Business Toolkit), you can see options for these plugins as well.

If you are using the following plugins/options with Astra, you would see options to white label them as shown in the above screenshot.


Later, if you wish to hide these settings from your client or anyone who would be accessing the backend of a website, you can simply opt to hide these settings by enabling the checkbox for Enable White Label as seen below.

Save your Settings.

Note: If you wish to see these (White Label) settings again after hiding them, you can do so by reactivating (deactivate, then activate again) the plugin from the plugins page.


Want to see where this all will be displayed?

We have a few images for you to understand all the places where all your white-label settings will be seen.

This is where the Astra Pro Plugin Name, Agency Author name,  Agency Author URL, and Plugin Description will be replaced.

White Label Plugin Label

The following image shows the replaced Theme name.

White Label Theme

Thus by using Astra’s white labeling feature, you can create a truly branded experience.

We hope this document has been helpful. If you have any questions, please feel free to leave a comment below.

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