5 comments
  1. Al Profile Pic

    Hey Abhijit, loved the article, great read and super examples. Looking forward to part two of the uniqueness series. Will definitely have to visit Over The Flames next time I’m in Hyderabad, India for their thin crust pizzas 🙂

    1. Abhijit Rawool Profile Pic

      Thanks for reading the article AL. Looking forward to publish part 2 in next couple of weeks 🙂

  2. Holger Theymann (Hypnotic Storytelling) Profile Pic

    What a nice read! Thanks for this truth, presented in such a easy way.
    In my time as a Webdesigner, i very often got the marketing consultant too. And always the question was “Why you – what is the one thing, among all the others, that make you outstanding?”

    Now I’m coaching trainers and coaches to get their stories told in a great way (Hypnotic Storytelling) – and, know what, it’s the same story again: What is the uniqueness of your speach or of your coaching solution.

    To stand out in the masses, there is only one way: Uniqueness

    1. Abhijit Rawool Profile Pic
      Abhijit Rawool

      Glad you liked the article Holger. The next article in this series will be about how to pick that uniqueness for a business. So do check back.

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